Anurag Roy

My journey didn't start in a classroom but on the sales floor. Over twenty-six years in sales and business leadership I have learned that real growth is about systems not just tactics. As a Digital Marketing Trainer at DigiSkolae Lucknow, I focus on bridging that gap for my students by teaching digital marketing strategies that actually work in the real world. Whether it is scaling with Meta ads and Google ads for immediate results or building long term authority through SEO, AEO, and GEO I believe in a complete approach. My goal is to ensure every student is ready to handle real budgets and real clients.

A brief guide on how SEO is now changing and why AEO and GEO is important. Its about using the search trinity - SE, AEO and GEO

The Evolution of Search: From SEO to GEO and AEO (The 2026 Guide)

Table of Contents Has Google Search Changed So Much That SEO Alone Can No Longer Get You Found? The short answer is yes. And if you are a marketer, a business owner, or a student learning digital marketing in 2026, this is the single most important shift you need to understand right now. For nearly […]

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This article explains about the difference between traditional marketing and digital marketing and which is better for jobs.

Digital Marketing vs Traditional Marketing: Which is Better for Jobs in 2026?

Table of Contents Marketing is a powerful tool for business promotion. While traditional methods like television, radio, flyers, and print ads remain important for building brand recognition, digital marketing is rapidly becoming the dominant force. Online platforms, particularly social media and paid advertising, provide effective channels for reaching your ideal customers. Traditional vs. Digital Marketing: 

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Top 10 reasons to choose Digital Marketing as a Career

10 Reasons to Choose Digital Marketing as a Career in 2026

Table of Contents Digital marketing has become one of the most dynamic and rapidly evolving fields. The digital world grows non-stop, and by 2027, experts pre­dict global digital ad spending to hit around $900 billion. This means companies and brands want e­xpert people to connect with audience­s uniquely. Are you Dreaming about a digital marketing

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SEO, AEO and GEO interview questions and answers guide

55 SEO, AEO and GEO Interview Questions and Answers (2026)

Search doesn’t work the way it did even two years back. People still Google things, sure, but now they’re also asking ChatGPT, getting answers straight from Google’s AI Overview without clicking anything, and talking to Perplexity like it’s a search engine. So if you’re walking into an SEO interview in 2026 and you only know

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Why business needs website

7 Reasons Why Every Business Needs a Website in 2026, And Why I Keep Saying This to Everyone I Meet

When I started DigiSkolae back in 2022, I wrote our very first blog about why businesses need a website. It was the most basic question people used to ask me then “Anurag bhai, website se kya hoga?” Fast forward to 2026, and the question hasn’t disappeared. It has just gotten more urgent. So let me

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