If you are looking to start your career in Digital Marketing in India or anywhere around the world, we understand that it can be a bit overwhelming in the beginning. But with the right and clear knowledge about the top 13 Career Opportunities in Digital Marketing in India, you will be able to understand the options available and make the right choice.
In this blog, we will equip you with all the necessary information you need before starting your career in digital marketing. Be sure to stay tuned to the end of the blog for some tips on how you can start a successful career in digital marketing. But before we begin, let us throw some light on why digital marketing is gaining so much popularity and what is the career growth of digital marketing in India.
Scope of Digital Marketing in India
The scope of digital marketing in India has been around since its inception as it has the ability to market products and services to a large global audience at affordable rates. With the option of advertising your products online only to people who meet the criteria for your target audience or remarketing your ads exclusively to people who have shown interest in the past, marketers have moved to digital marketing. It was one of many reasons for the increase in career opportunities in digital marketing in 2023.
For all the unknowns, digital marketing is marketing your products/services through digital channels and mediums and making them visible to the audience, and converting and retaining them into customers. Let us now see why digital marketing is so important in today’s time.
And above all, ever since the COVID-19 crisis hit the world, big or large companies adopted digital marketing as it proved to be one of the most effective ways to run marketing campaigns while their audience was stuck at home. Were. New digital marketing trends were emerging and there was no stopping. Digital marketing has helped many businesses to survive and reinvent themselves in these testing times.
Thus, being a new effective marketing component, digital marketing soon became a necessity for every business more than an option. Building an online presence and meeting the needs of the consumers was of utmost importance to survive the increasing competition. As people increased their spending on their phones and the Internet, it became clear that companies had to put their focus there. Hence, with the increasing need for digital marketing in every company because of the benefits digital marketing offers, the scope of digital marketing has proved to be commendable. Let us now quickly look at the career growth of digital marketing.
Digital Marketing career growth
For starters, there is a statistic on the valuation of the digital advertising industry in India over the years. Let’s see it – Career in digital marketing in India (Source: Statista) The market size of the digital advertising industry across India was around 47 billion in 2015, which grew to a market size of around 199 billion in the financial year 2020 alone. This figure is estimated to go up to Rs 539 billion by the financials. The year 2024 indicates a huge growth in the digital advertising segment. This shows that a lot of money is being poured into these digital channels today, which means that digital marketing activities are being heavily utilized. These activities require highly skilled professionals to take care of them for smooth running. So this is a positive statistic that indicates the scope of a motivating career in digital marketing in India.
Who should choose Digital Marketing as a Career?
When thinking about a digital marketing career path, it is natural that one is confused as to which career option is right. Or which niche are you more interested in? Well, the beauty of digital marketing is that it has something for every person.
There is a huge number of jobs available in digital marketing. It is because every business, small or big, Politicians, Coaches, Influencers, etc. needs to promote themselves and digital platforms are the most result-oriented and cost-effective way to do that. Due to the surge in requirement for skilled digital marketers, India is witnessing a huge jump in career opportunities in digital marketing
Thus, it is safe to say that the career opportunities in Digital Marketing in India are very promising, and now is the time to start in this field.
Find out below if digital marketing is the right career option for you
✓ If you are a person who loves social media, then you can choose to become a social media marketing professional.
✓ if you are someone who is interested in coding, you can easily become a web developer. There are many options for those who want to work in the creative field.
✓ One is expected to be constantly learning and updated about new technologies. Being visionary and curious will add a bonus to your digital marketing career.
✓ Those who have the habit of writing can choose content writing, interested in designing can consider becoming a graphic designer
✓ Those with an analytical mind can choose to become a data analyst which is one of the sought-after career paths in digital marketing.
Since digital marketing is a dynamic industry, so if you think you have what it takes, then you are suitable for digital marketing.
Top13 Career Opportunities in Digital Marketing In 2022
We have listed the major sectors that provide career opportunities in the digital marketing sector and some of the sectors that are going to provide new job opportunities in the coming decade:
✓ Paid Media Specialist
✓ Data Analytics
✓ Web Developer
✓ Automation expert
✓ SEO specialist
✓ Content Creator
✓ Digital Marketing Manager
✓ SEO Analyst
✓ Social Media Marketer
✓ Content Marketer
✓ Email Marketer
Digital marketing is fast becoming a promising industry with career growth and a plethora of new opportunities.
If you want to be a part of the most popular industry and move forward with it in the coming decade, then start getting skilled today. You can join DigiSkolae’s Professional Program In Digital Marketing which is an Advance level Digital Marketing Course.
We hope this has helped you get clarity about the career scope in Digital Marketing, do let us know what you think about it in the comments below.