Tanya Purwar’s journey is a great example of how clarity, consistency, and the right guidance can transform a student into a confident digital marketer.

Tanya’s roots and early education

Tanya comes from Konch, a small town in Uttar Pradesh, where opportunities in new-age careers like digital marketing are still limited. Growing up, she always had an interest in business, communication, and how brands influence people’s decisions. That curiosity naturally led her towards a management-focused degree. After her schooling, she decided to pursue a Bachelor of Business Administration (BBA) from Swami Ramswaroop College of Engineering and Management (SRMCEM) campus in Lucknow, a decision that gave her a solid foundation in business, marketing basics, and management concepts.

Moving from Konch to Lucknow was not just a change of city for her; it was a shift in mindset. She found herself in a more competitive environment where students were actively looking for ways to stand out, not just by scoring well in exams but also by building practical skills and portfolios.

How Digiskolae entered the picture

During her BBA, one casual conversation with a friend changed the direction of her career. One of her close friends was already enrolled in the Digital Marketing course at Digiskolae and often spoke about live projects, campaigns, and the exposure to real industry tools. Tanya started noticing how this friend was already handling small freelance projects while still studying. That sparked a thought: “If I only stick to theory, will I really be job-ready after graduation?”

Curious, Tanya visited Digiskolae, attended a counselling session, and realised that digital marketing could perfectly complement her BBA. The idea of combining business knowledge with practical marketing skills appealed to her. Instead of waiting for her degree to finish, she made a bold decision: she enrolled in the Digital Marketing course at Digiskolae alongside her BBA, effectively running both in parallel.

Balancing BBA and digital marketing

Managing both a degree and a skill-based course was not easy at first. Tanya had to juggle college lectures, assignments, internal exams, and at the same time attend digital marketing classes, work on tools, and complete practical tasks. But this phase taught her two critical skills that every marketer needs: discipline and time management.

She created a simple system for herself:

Mornings and daytime were dedicated to BBA classes and college-related work.

Evenings were reserved for Digiskolae sessions, practice, and implementation.

Weekends became her “experimentation days,” where she tried new tools, content formats, and strategies.

Instead of feeling overburdened, she started enjoying this rhythm because she could immediately connect what she learned in BBA (like marketing principles, consumer behavior, branding) with what she was doing practically in digital marketing.

Discovering her love for social media and SEO

The digital marketing course exposed Tanya to many modules: basics of digital marketing, content marketing, email marketing, paid ads, social media, and search engine optimization (SEO). While she explored everything, two areas really clicked with her: Social Media Marketing and SEO.

Social media, for her, was a way to blend creativity with psychology. She enjoyed:

Understanding how different audiences react to different types of posts.
Experimenting with formats like reels, carousels, and stories.
Learning how brand voice, consistency, and engagement build communities.

On the other hand, SEO appealed to her logical side. The idea that content, structure, keywords, and technical factors could help a website consistently attract the right audience fascinated her. She liked:

Doing keyword research and understanding search intent.
Optimizing on-page elements like titles, descriptions, and headings.

Seeing how small changes could improve rankings and organic traffic over time.

This combination of social media marketing and SEO made her a well-rounded digital marketer who could handle both visibility (social media reach) and discoverability (search engine presence).

Learning by doing at Digiskolae

What helped Tanya the most was the “learning by doing” approach. Instead of only watching lessons, she:

Handled sample social media pages and created content calendars.
Wrote SEO-friendly blog outlines and drafts.
Used real tools for keyword research, analytics, and competitor analysis.
Participated in mock campaigns, where she had to think like a brand and plan strategies.

Mentors at Digiskolae encouraged her to take initiative. She started volunteering to work on extra assignments, tried optimizing demo websites, and even helped a local business back home in Konch improve its social media presence. This gave her confidence that what she was learning was not just theoretical—it actually worked in the real world.

Building confidence and a job-ready profile

By the time Tanya reached the final year of her BBA, she had more than just a degree in progress. She had:

A clear understanding of core marketing concepts.
Practical experience in social media strategy and execution.
Hands-on practice in SEO: keyword research, on-page optimization, and basic off-page understanding.
A small but meaningful portfolio of work and mini-projects.

She also learned how to present herself professionally:

She created a structured resume highlighting her dual background: BBA + Digital Marketing.
She polished her LinkedIn profile, added her skills and projects, and started engaging with content in the digital marketing and edtech space.
She practiced interview questions with her trainers, focusing on explaining concepts in simple language and giving real examples.

Getting placed at Skill in a Box

All this preparation paid off when she got an opportunity to interview with Skill in a Box, an edtech company focused on skill-based learning. The role aligned perfectly with her strengths: a mix of digital marketing, content, and growth-oriented responsibilities.

During her interview, Tanya stood out because:
She could explain social media strategies beyond “posting regularly” and talk about audience understanding, content pillars, and engagement.
She demonstrated her SEO knowledge with practical examples of how she would research keywords or improve a blog’s visibility.
She connected her BBA knowledge with business outcomes, talking about customer journeys, brand perception, and long-term growth.

Skill in a Box saw in her not just a fresher, but someone who had already started thinking like a marketer. She was selected, and that moment became a turning point not only for her, but also a proud milestone for her family and mentors.

Life after placement and future goals

Now, as a part of Skill in a Box, Tanya works in a space where education and marketing come together. Her day typically involves:

Planning and scheduling social media content for campaigns and product launches.
Coordinating with designers and content writers to ensure messaging is consistent and aligned with brand goals.
Supporting SEO efforts by helping with keyword research, content briefs, and basic on-page checks.
Looking at performance data to understand what’s working and what needs improvement.

Her journey from Konch to Lucknow, from BBA classrooms to digital marketing labs, and finally to an edtech company has reshaped her vision for the future. She now dreams of:

Becoming a specialist in Social Media Strategy and SEO.
Leading digital campaigns for brands in the education space.
Eventually mentoring other students from smaller towns who feel digital careers are “out of reach” for them.

A message for other students

Tanya’s story sends a simple but powerful message – you don’t have to wait for your degree to finish to start building your career. When you combine formal education like BBA with practical skills like digital marketing, you become far more employable and confident.

For students from towns like Konch, her journey shows that:

The right guidance and environment can change everything.
Joining a focused skill-based program alongside college can give you a clear edge.
Consistency and real practice matter more than just collecting certificates.

Tanya proved that with the right mindset, support from mentors, and a willingness to learn, it is possible to go from a small town background to a meaningful role in a growing edtech company—one step, one skill, and one opportunity at a time.

If you are also a student, fresher, or working professional who wants a similar career jump, Digiskolae’s Digital Marketing course in Lucknow is designed exactly for you. With a fully practical curriculum, in-depth digital marketing training in SEO, Social Media Marketing, Google Ads, and more, along with placement assistance and mentorship, it helps you build real skills that the industry actually values. Whether you are starting from zero or looking to switch your career, Digiskolae gives you the structure, support, and exposure you need to move from classroom learning to a real job offer—just like Tanya.

From Konch to Career: Tanya’s Digital Marketing Win

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