Now that Ms-Word has become our new pen and paper, Amazon and Flipkart, our supermarkets, Google, our encyclopedia, and websites have become as common as our daily life problems. But on a serious note too, it is not just an address of all online transactions and activity but also one of the most important requisites for establishing an online presence for any business if you have a lucrative and informative website. In this article, we will understand the 7 reason to have a website in 2022 for any kind of businesses
Websites have become synonymous with the internet. They play the same important role that the internet plays in the lives of people today. There is a lot to be kept in mind while designing a website because it determines the input that we expect to help a business grow and succeed as an online venture.
Considering why every business needs a website, the very first question is what is a website?
What is a website?
A website can be defined as, a place connected to the Internet, where a company, organization, etc. Puts information that can be found on the World Wide Web.
In general, a website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Notable examples are wikipedia.org, google.com, and amazon.com, britannica.com. All publicly accessible websites collectively constitute the World Wide Web.
What role does a website play?
Websites are in general dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social networking. Hyperlinking between web pages guides the functioning of the site, which starts with a home page and further navigates through various other tabs and embedded links.
Why is a website important for any business?
A surprising fact is that about 35-40% of businesses don’t have their own website. This means they are reducing their potential market size by about 93%. A very large margin indeed. A well-maintained and designed website increased the worth of any business by a great magnitude as it attracts more customers and engages a greater audience.
The following points lay stress on the importance of a website for any business:
Effective advertising with a lesser cost:
When people find a website link mentioned on any brochure, they prefer to check it out before proceeding to engage with the concerned business. This also provides a one-stop for potential customers to find the information they are looking for, without having to converse with someone or wait for their replies.
Reduced printing costs:
The advertisement of the business through a website, keeps a check on the expenditure on printing flyers, posters, local advertisements, and other marketing stratagems. This could become a strong reason for a small business to have a website in 2022.
Easy referrals by old customers to new:
In the form of website URL sharing, it becomes easy for the old customers to refer the website to their acquaintances. This also prevents the landing on the wrong venture, since each website has a unique URL, even if the names of ventures may be the same or similar.
Productivity enhancement could be a big reason to have a website in 2022:
The employment of a website to get the work of exhibiting, explaining, and advertising one’s product, increases the productivity of both, the people on board. It saves employees’ time which would normally be spent on convincing customers of your quality of service and product variety, and the company as a whole because there stays no harbor of office timings. The customers can visit the website as and when they find it suitable, to get the desired information they need.
Market extension is a very good reason to have a website in 2022:
One of the most important changes that using websites for business has made, is that geographical barriers aren’t barriers anymore. We can be sitting in a small town in India and access the products of some multinational brand that suit our requisites.
Another reason to have a website is Changing location doesn’t harm:
The importance of a website for business is enhanced further by its ease of updating. If you had a retail store, that was located on a rented floor of a building, and due to some reasons, you had to vacate it and find a new place to run your store, you won’t have to worry about losing customers whom you were not able to inform about the unexpected migration. Just update your local address to the new one on you’d website and it’s there, for people to look into and know where to find you exactly.
Easy research provisions:
Using online polls and forums to gain customer reviews and suggestions over your website are so handy and wonderful. One can know the expectations and experiences of their customers. Making it easy to make necessary changes in strategies.
Conclusion
The above-stated facts are proof enough that a website is important for business. It must be adopted by small-scale ventures too since it is inexpensive and efficient in more respects than one.
Also, the portal of infinite information and tools that a website opens for consumers and businessmen alike, is beyond commendable.
We strongly suggest a website to everyone who runs a business, to increase their success rate manifold.
How to get a website?
You can get your website created by any of the good website designing agencies or if you can devote a little bit of time and want to keep things in your command then you can learn website designing and design & create your website within a week’s time.
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