5 Social Media Marketing Trends You Need To Know In 2024

Social Media Marketing is not a new concept, but it is one that is constantly evolving and adapting to the changing needs and preferences of users. Social media platforms are not only places where people can connect with their friends and family, but also where they can discover new products, services, and brands, and interact with them in meaningful ways.

According to a report by Statista, there are 4.89 billion active social media users worldwide as of January 2023, which accounts for more than three-quarters of the world’s population aged 13 and above. This means that social media marketing provides a huge opportunity for businesses of all sizes and industries to reach and engage with their target audiences on the platforms where they already spend their time.

But what are the benefits of social media marketing for businesses? And what are the trends and best practices that will shape social media marketing in 2024? In this blog post, we will answer these questions and provide some tips on how to create a successful social media marketing strategy for your business.

 

Benefits of Social Media Marketing

Social media marketing has become the most fruitful platform for getting visibility among the target audience. It can help your business achieve various goals, such as:

Social Media Platforms can help businesses in increasing brand awareness and recognition

Social media platforms allow you to showcase your brand personality, values, and voice, and create a positive impact on potential customers. You can also use social media to share your brand story, mission, and vision, and build trust and credibility with your audience.

SMM can help drive traffic to your website

Social media platforms can be used to share valuable content that attracts and educates your audience and encourages them to visit your website for more information or to make a purchase. You can also use social media to promote your blog posts, landing pages, webinars, ebooks, etc.

Social Media Marketing can help in generating quality leads and sales

Social media platforms can also be used to directly generate leads and sales for your business, through various features such as lead ads, shoppable posts, live shopping, social commerce, and chatbots. These features allow you to capture user information, showcase your products or services, provide customer service, and facilitate transactions within the platform itself.

Build customer loyalty and retention through Social Media Platforms

Social media platforms enable you to communicate with your existing customers and provide them with value-added content, offers, discounts, rewards, feedback, support, and appreciation. You can also use social media to create a sense of community among your customers and encourage them to share their experiences, reviews, testimonials, referrals, and user-generated content with your brand and other potential customers.

Enhancing customer Satisfaction and Advocacy

Social media platforms allow you to listen to what your customers are saying about your brand and your industry, and respond to their questions, comments, complaints, suggestions, and praises in a timely and personalized manner. You can also use social media to monitor your brand reputation, sentiment, and feedback, and address any issues or concerns that may arise. By doing so, you can improve your customer satisfaction and advocacy levels, and turn your customers into loyal fans and promoters of your brand.

With the rise of Social Media Marketing, the requirement for skilled Social Media Marketers is also rising. In today’s, digital age SMM has become one of the important parts of Digital marketing. As a fresher, you can learn Social Media Marketing and start your career.

Here are 5 Best Social Media Marketing Trends to follow in 2024

Social media marketing is not a one-size-fits-all approach. Different platforms have different audiences, algorithms, features, and best practices that you need to consider when creating your social media marketing strategy. Moreover, social media trends can change rapidly as technology advances and user preferences shift.

Therefore, it is important for you to stay updated on the latest trends and innovations that will shape social media marketing in 2023. Here are some of the key Social Media Marketing trends that you should pay attention to:

Live streaming:

Live streaming is not a new phenomenon, but it has gained more popularity and relevance in the past year due to the pandemic and the shift to online interactions. Live streaming allows businesses to showcase their products or services, demonstrate their expertise or thought leadership, interact with their customers or prospects in real-time, and create a sense of urgency and exclusivity. Live streaming can also boost organic reach and engagement, as platforms like Facebook, Instagram, YouTube, and LinkedIn tend to prioritize live content in their algorithms. 

In 2023, live streaming will continue to be a powerful tool for social media marketing, especially as more platforms introduce new features and functionalities to enhance the live experience. For example, Instagram recently launched Live Rooms, which allows up to four users to go live together. This can create more opportunities for collaboration, co-creation, and cross-promotion among businesses and influencers.

Social commerce:

Social commerce is the process of selling products or services directly on social media platforms, without requiring users to leave the app or website. Social commerce has been growing rapidly in recent years, as more platforms integrate e-commerce features and capabilities into their interfaces. For example, Facebook has Facebook Shops, Instagram has Instagram Shopping and Checkout, Pinterest has Product Pins and Catalogues, TikTok has TikTok Shopping, and Snapchat has Snap Minis. 

These features allow businesses to create seamless and convenient shopping experiences for their customers, as well as leverage the social proof and word-of-mouth effects of social media. In 2024, social commerce will become more mainstream and sophisticated, as more platforms improve their e-commerce offerings and more consumers adopt them. According to eMarketer, social commerce sales in the US are expected to reach $36.62 billion in 2021, up 35.8% from 2020, and will account for 4.3% of total e-commerce sales.

User-generated content is among the top Social Media Marketing Trend in 2024

User-generated content (UGC) is any form of content created by users or customers of a brand or product, such as reviews, testimonials, photos, videos, or stories. UGC is one of the most effective ways for businesses to build trust and credibility with their audiences, as well as generate organic reach and engagement. UGC can also help businesses increase conversions and sales, as consumers tend to rely on peer recommendations and feedback when making purchase decisions. 

According to a survey, 79% of consumers say that UGC highly impacts their purchasing decisions. In 2024, UGC will remain a key trend in social media marketing, as more businesses encourage and incentivize their customers to create and share UGC on their platforms. Businesses can also leverage UGC for their own content creation and curation purposes, by repurposing or resharing UGC on their own channels or ads.

Social listening

Social listening is the process of monitoring and analyzing what people are saying about a brand, product, industry, or topic on social media platforms. Social listening can help businesses gain valuable insights into their customers’ needs, preferences, opinions, sentiments, pain points, challenges, questions, or feedback. Social listening can also help businesses identify emerging trends, opportunities, threats, or issues that may affect their reputation or performance. In 2023, social listening will become more essential and advanced for social media marketing, as more businesses use social listening tools and techniques to inform their strategies and actions. 

Social listening can help businesses improve their customer service and satisfaction levels by responding to queries or complaints promptly and effectively; enhance their product or service quality by incorporating customer feedback into their innovation or improvement processes; optimize their content or campaigns by aligning them with customer interests or expectations; and measure their impact or ROI by tracking relevant metrics or KPIs.

Video content

Video content is one of the most popular and engaging forms of content on social media platforms. Video content is a social media trend in 2024 because it offers several advantages over other forms of content. 

First, video content is more engaging and immersive than text or images, as it can capture the attention of the audience and convey emotions and messages more effectively. 

Second, video content is more accessible and inclusive than ever before. It can be created and consumed on various devices and platforms, with features such as subtitles, captions, translations, and accessibility tools. 

Third, video content is more versatile and creative than other forms of content. It can be used for various purposes and genres, such as education, entertainment, marketing, storytelling, and social activism. 

Therefore, video content is a social media trend in 2024 that reflects the needs and preferences of the modern audience.

By following these trends and adapting to the changing landscape of social media, marketers can leverage the power and potential of this medium to reach, connect and convert their target audience in 2024 and beyond.